Keertana Finserv Limited

Keertana Finserv Limited, formerly known as Rajshree Tracom Private Limited, is a Hyderabad-based Non-Banking Financial Company (NBFC) established in April 2022 under the leadership of Ms. Padmaja Reddy. The company offers a range of financial products, including Gold Loans, Loan Against Property, and Home Loans, primarily targeting low and middle-income households across South India. As of December 2023, Keertana Finserv operates 249 branches across six states—Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Odisha, and Pondicherry—and employs over 1,500 individuals. The company aims to become a leading financial intermediary for underserved segments, emphasizing trust, transparency, and customer-centric growth.